March 24, 2008
Setauket, New York & Bangalore, India – March 24, 2008 – Aurigo Software Technologies the leading provider of construction ERP solutions today announced a new name and visual identity for its product suite. The rebranding exercise has unified Aurigo’s products and services under the “Aurigo BRIX” brand. From now on all products and solutions will fall under the ambit of the new brand identity and nomenclature.
“Re-branding as Aurigo BRIX comes at a stage when the demand for construction ERP solutions is seeing dramatic growth,” said Balaji Sreenivasan, CEO at Aurigo Software “Our new product name and dynamic visual identity provides greater clarity whilst also reflecting our ambition, focus and vision”.
With assistance from Delitedesign, the marketing team at Aurigo endeavored to find a name that could function globally and still have the latitude to grow with its future business interests. The outcome was a descriptor and mnemonic that would be easy to understand for Aurigo’s target markets.
The new brand identity associates itself with the metaphors and symbols of the construction industry in a subtle manner. The red color palette symbolizes Aurigo’s passion and zest as a company that is forging ahead in providing innovative and ground-breaking solutions to the Infrastructure, Real Estate, and Facilities Management industries.
Existing Aurigo customers that have bought AMP3 will continue to use the name, however all product references, case studies, and graphic elements will change to that of Aurigo BRIX.
About Aurigo Software Technologies
Aurigo Software Technologies Inc. delivers software products and solutions for automating critical processes in the infrastructure management lifecycle including estimating, managing and inspecting large construction projects including highways, ports, bridges and SEZs (Special Economic Zones). Aurigo’s Products and solutions include its flagship suite Aurigo Brix™ 5.0, connectors to Microsoft Dynamics™ AX and customization services around these products and platforms. Aurigo’s product Brix 5.0 automates the critical processes of project cost estimation, contract management and field inspection using web 2.0 technologies and has integration connectors with Microsoft Project and Microsoft Dynamics™ AX. The combined solution of Aurigo Brix™ 5.0 and Microsoft Dynamics™ AX makes for a very powerful ERP solution for the construction Industry.
Aurigo’s customers include state and local government agencies, leading construction management firms, general contractors and transit authorities worldwide. Aurigo is a privately held company with offices in New York and Bangalore, India. Aurigo’s solutions are available both directly and through a select partner channel network. For more information on Aurigo, please visit http://oldsite.aurigo.net