Aurigo Software Enters the APAC market

April 9, 2008

Setauket, NY & Bangalore, India – April 09, 2008 – Aurigo Software Technologies Inc, a Microsoft certified partner and a leading software products and solutions provider for the AEC vertical with offices in New York and Bangalore, today announced that it plans to enter the APAC market through a series of strategic alliances with a number of leading system integrators in tandem with features localization by NICMAR.

Aurigo has successfully catered to the US market with its product offerings in the past. After a thorough analysis of the APAC market Aurigo opin es that its existing products with specific workflow changes can cater to a number of construction companies, offering them significant ROI along with time and money savings. Aurigo has partnered with the National Institute of Construction Management and Research, Pune to advise the company on the how best its products can be customized for APAC users. NICMAR has developed a specific set of localized features for its products, and Aurigo has dedicated a team of software developers to successfully develop these features. Aurigo’s products are also used to train students at NICMAR on the finer aspects of technology in construction management.

For its sales outreach, Aurigo has launched its Alliance Program where the company evaluates and subsequently partners with several leading system integrators. Aurigo has chosen to work with ABS India, Preludesys, Robosoft and Godrej Infotech. Aurigo’s chooses its partners after a thorough scrutiny into the sales capabilities and commitment of the company. The company invests in significant partner empowerment and training programs ensuring that its partner sales force possess the requisite capabilities and collateral to penetrate the market.

“These new partnerships offer an exciting slew of products for our mutual customers because they will benefit from the combined power of leading system integrators and the leader in Construction ERP software” said Balaji Sreenivasan, CEO, Aurigo Software. “Together, Aurigo and its partners will offer Construction companies the ability to more effectively leverage their data and processes as a strategic corporate asset for better, faster decision making throughout the enterprise. We clearly see the demand to optimize work processes and the use of information throughout the enterprise.”

Companies participating in Aurigo’s Alliance Program are mostly national or regional system integrators, offering tailored and vertical solutions. They derive their revenues primarily from consulting and integration services that are supported by reselling software. These members can be further categorized as value-added resellers that provide solutions to fit customer needs by solving specific business problems through value-added services, support and products while reselling.

About Aurigo Software Technologies

Aurigo Software Technologies Inc. delivers software products and solutions for automating critical processes in the Infrastructure, Real Estate and General Contracting Industries. Aurigo’s success has been a direct result of its strong technology, complimented by Aurigo’s knowledge of the construction industry and its specific business logic.

Aurigo’s Product suite BRIX 5.1 can be deployed stand alone or as tightly integrated with Microsoft Dynamics AX and Microsoft Project Server, making the combination a powerful and comprehensive business automation solution for the AEC and Real Estate Industries. Aurigo is a privately held company with offices in New York and Bangalore, India.

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