Increase advertising revenue and decrease costs
For outdoor advertising teams
Whether you’re managing outdoor advertising for a state department of transportation, or within your city limits, every outdoor sign, structure or device must comply with a host of federal, state and local regulations. While outdoor advertising can drive a steady stream of revenue for your agency, it can also be costly and time-consuming to keep all stakeholders up to date–especially when your data about applicants, devices and regulations are spread across multiple different forms, systems and people.
Aurigo makes it easier to manage the complete process of advertising applications, compliance, maintenance and management in one easy-to-use solution designed specifically for cities, counties and states.
Aurigo’s online Advertising Management product includes:
- Outdoor Advertising System of Record:
- Sites and device registration
- Advertising applications
- Application amendments
- Renewals
- Complaints
- Violations
- Advertising history and audit trails
- Monitoring & Alerts:
- Monitor permitted structures
- Track violations
- Automated alerts
- Permit Types:
- Conforming devices: outdoor signs, displays, devices, figures, paintings, drawings, placards, posters, billboards, structures
- Non-conforming devices
- Track size, lighting, luminance, spacing, and on- or off-premise attributes for every device
- Advertising Licensing & Permitting:
- Location conformance
- Landowner identification
- Advertising license tracking
- Outdoor sign permits tracking
- Terms & Conditions
- Maintenance agreements
- Templates and document generation
- Approval workflows
- Automated alerts
- Payment management
- DocuSign electronic signatures
- Built-in Regulatory Compliance Checklists:
- Federal laws and regulations
- State statutes
- Local rules
- Land & Vegetation Maintenance
- Record and track removal of vegetation on state right of way
- Create and manage sign viewing zones
- Automated alerts
- Mobile Forms & Access
- Mobile inspection forms and data capture
- Real-time access to advertising information from any mobile device
- GIS/ESRI Integration:
- Track outdoor signs, displays, devices, figures, billboards and structures on a map
- See device attributes and data
- See physical features
- Financial Systems Integration:
- Advertising payments and revenue tracking
Aurigo’s online Advertising Management product helps outdoor advertising teams at cities, counties, states and public agencies increase revenue and save time.
- Get full visibility into advertising revenue, applications and issues with centralized dashboards.
- Eliminate error-prone manual data collection with automated checklists.
- Make it easier for stakeholders to track applicants and available advertising inventory.
- Ensure you always conform with federal, state and local statutes with purpose-built regulatory checklists and workflows.
- Streamline advertising application processes and make it easier for businesses to work with your agency from multiple, disparate systems.
- Record and track removal of vegetation on state right of way to create a sign viewing zone around permitted outdoor advertising signs.
- Standardize processes for conforming and non-conforming device advertising applications, monitoring and maintenance.
We are excited to use Aurigo’s enterprise cloud and mobile products to drive greater efficiency, collaboration and automation.”
City of Las Vegas
The Department of Public Works in Las Vegas saves 3+ months from capital planning process with Aurigo Masterworks Cloud

Outdoor Advertising Management Datasheet
Want to share information about our outdoor advertising management capabilities?
Our Capital Planning & Portfolio Management product line is part of the larger Aurigo Masterworks Cloud suite of products for cities, counties, states, agencies and public-facing capital projects.
Plan
Capital Planning & Portfolio ManagementPrioritize, plan and track all of your major infrastructure and capital investments in one place.
Build
Full Lifecycle Construction ManagementManage every phase, consultant, contractor, contract and payment for each capital and infrastructure project.
Maintain
Safety, Quality & MaintenanceEnsure new projects meet quality levels and your existing assets are properly maintained.
Operate
Business OperationsRun the day-to-day business of permitting, advertising, leasing and claims in a modern system.